The 20th International Product Development Management Conference (IPDMC) will be held from Sunday June 23rd to Tuesday 25th June, 2013 at Dauphine University and MINES ParisTech in Paris, France. IPDMC has established itself as a leading annual international event in its field. Papers presented at the meeting include subjects that cross business disciplines : new product development, design-driven innovation, user involvement, risk management, technology management, new product marketing, platform management, ecosystems, creativity, entrepreneurship,... A doctoral workshop is also organized on June 22nd and 23rd. The special theme for our conference will be "Re-enchanting Technology", inspired by the emergence of new forms of collaboration between science, technology, art and business, which makes technology a means of renewal for individual and collective imaginaries.